Nokia’s iconic blue-colored logo is finally no more. It has been replaced by a completely new logo as part of a total revamp of the company’s brand identity, as it focuses on “aggressive growth,” Reuters reports. This is said to be the first time that the company has made such a drastic change to its branding in 60 years.
The new Nokia logo – which looks completely different from the old logo – uses not only new colors but also a bunch of new shapes. When put together, these spell out the word “Nokia” just like the old one used to. According to company CEO Pekka Lundmark, it recognizes that Nokia is now more than just a smartphone company but a “business technology company.”
In an interview, Lundmark highlighted the good work that they’ve done so far in the corporate sector. “We had very good 21% growth last year in enterprise,” he said, adding that it represented about 8% of sales or roughly $2.11 billion.
“We want to take that to double digits as quickly as possible,” Lundmark added.
It remains to be seen exactly what Nokia has planned for such countries as the Philippines. With that said, it’s likely that it will be lumped along with other “low-margin” countries like India, depending on the level of growth that happens for the Finnish tech giant in the next few years. The company CEO did note in the same interview above that they currently plan to only be in business “where we can see global leadership.”
This is definitely the type of energy that seems befitting of a former industry goliath. If that new Nokia G22 is any indication, it looks like the world might be in for a few new surprise innovations from them – in the smartphone and telecom departments.
