Once a novelty, the smartphone with a larger-than-average battery is now nothing if not a necessity. One of the reasons why these kinds of phones became popular is because Asus made one: the Asus ZenFone Max. Now one of its latest iterations is getting a holiday season price cut. The Asus ZenFone 3 Max 5.5 is one of three different ZenFone models that are part of this year’s ZenFone Holiday Price Drop, and for the duration of the sale it’s going to be priced only Php 8,995. It’s one of the most complete Android phones with a big battery in tow, thanks to its use of a vibrant display, impressive camera optics, and Zen UI with Android Nougat. If your line of work requires you to have a smartphone that lasts for more than a day and then some, this could be right up your alley. A little extra charge after all that gramming, tweeting and facebooking never hurt nobody.